Dating service industry statistics
Advertisements for escort agencies often carefully skirt the legal line, and avoid specifically offering prostitution or sexual services.
This fact in turn is well-known to police and the political powers, who, where prostitution is illegal, usually prefer to act against more visible and problematic street prostitution.
Two examples are and Zoosk, these platforms focus on casual contacting and easy flirting among its members.
“Casual Dating” comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.
During an April 2017 survey, 84 percent of dating app users stated that they were using online dating services to look for a romantic relationship.
A further 43 percent used online dating for friendly contact and only 24 percent of respondents stated that that they used online dating apps and services explicitly for sexual encounters.
The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.
The stigma is beginning to dissipate as an increasing amount of Americans believe that online dating is now socially acceptable.
The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs.
The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.
The “Matchmaking” market segment contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms.
The market segment of “Online Dating” is made up of online services that offer a platform on which its members can flirt, chat or fall in love.